As Branding & Marketing Communications Manager, I led a comprehensive transformation of the firm's digital and brand presence, achieving measurable growth across web, social, and client engagement touchpoints. I redesigned the company’s website interface, boosting click-through and retention rates by 150% and reducing bounce rates by 20%. Through strategic branding initiatives and multi-channel marketing campaigns, I increased the firm’s net revenue by 35%, expanded the email subscriber base by 8,000, and significantly grew social media engagement, up to 80% on Twitter and 60% on LinkedIn.

I also spearheaded public relations efforts, SEO optimization for all service offerings, and event management, consistently delivering high-impact results, including over 200,000 impressions and strong attendance metrics. My leadership ensured a cohesive and powerful brand presence that positioned the firm for continued visibility, recognition, and growth in a competitive legal market.

As Co-founder of DOT Impressions, I oversee and lead our digital marketing strategy, ensuring that all campaigns are data-driven, performance-focused, and aligned with client goals across various platforms including social media, email, and paid advertising. I manage our search engine optimization (SEO) efforts, conducting keyword research, optimizing content, and improving technical SEO to boost online visibility and organic traffic for our clients.

I also lead the web development team, from planning and designing to deploying high-performing, user-friendly websites that reflect each client’s brand identity and meet modern web standards. In addition to these technical roles, I actively support the public relations and communications team by helping craft compelling messages, press releases, and outreach campaigns that enhance brand perception and stakeholder engagement.

My role also includes assisting with brand strategy and development, working closely with clients to define their voice, visual identity, and market positioning. Together with my team, I ensure that every touchpoint, digital or otherwise, tells a consistent and impactful story.

At J3 Holdings, I played a cross-functional role that blended digital communications, web development, brand strategy, and marketing. I was instrumental in building and maintaining the company’s digital presence, from developing user-friendly, visually appealing websites to crafting and executing brand-aligned marketing campaigns.

I led the end-to-end development of multiple group websites, ensuring seamless functionality and intuitive user experiences. Beyond technical development, I was responsible for shaping the digital identity of the group’s brands, implementing digital branding strategies, managing brand perception, and driving visibility through integrated campaigns.

In digital marketing, I developed and executed performance-driven strategies across channels including SEO, social media, email marketing, and paid ads. I also managed content calendars, created strategic ad budgets, and monitored campaign performance for optimisation.

My role also extended into social media management, where I curated content, tracked engagement analytics, and fostered online community growth. Additionally, I supported internal IT troubleshooting, ensuring team members had reliable digital tools for optimal productivity.

This period sharpened my ability to blend creative storytelling with data-backed marketing and technical skills to build digital ecosystems that drive growth.

Led the end-to-end development of custom WordPress websites, including front-end design, back-end architecture, and server/database integration. Built and customized themes and plugins to meet client needs, optimized performance through regular testing and troubleshooting, and provided hands-on training to clients for content management. Ensured seamless functionality and high performance of live sites through continuous monitoring and maintenance.

As a WordPress Web Developer, I collaborated directly with clients to design, build, and manage fully responsive websites tailored to their brand and business goals. My responsibilities spanned both front-end and back-end development, including creating custom themes and plugins, architecting website structure, and integrating databases and servers. I also conducted performance testing, resolved content and functionality issues, and provided hands-on training to clients for seamless content management. Post-launch, I ensured continuous monitoring and optimization of live sites to maintain top performance and user experience.

I was responsible for maintaining and updating the company’s website to ensure optimal performance, user experience, and brand alignment. I managed the company’s social media presence, creating and scheduling content, running campaigns, and engaging with audiences to boost visibility and growth. I developed and executed social media strategies tailored to each platform using data insights and industry trends. I also handled graphic design tasks, producing creative materials that visually represented the brand across digital and print channels. Overall, I played a key role in strengthening the company’s digital identity and marketing efforts.

I was responsible for the full-stack development and maintenance of the company’s website, which included designing the front-end interface, building the website architecture, and managing the back-end systems such as databases and server integrations. I developed custom WordPress themes and plugins to meet specific functionality needs, conducted regular performance tests, and resolved content-related or technical issues to ensure optimal user experience. Additionally, I monitored the live site’s performance to maintain uptime and speed. I also supported brand consistency through graphic design, creating visual assets and infographics that aligned with both the company’s and clients’ identities as outlined by the content team.

I led the development of the company’s website, ensuring a seamless user experience and strong brand alignment. In addition, I served as a web consultant for the company’s clients—advising on structure, functionality, and digital optimization strategies. I also supported branding efforts through graphic design, creating visually compelling imagery and infographics that accurately reflected each client’s identity and message as conveyed by the content team.